Wellpointe Acquires 4.7-Acre Warner Center Site for 100% Affordable Housing Development

A nearly five-acre development site in the San Fernando Valley's Warner Center has traded hands — and with it, the project's entire vision has shifted from luxury to affordable housing.

The Acquisition

Wellpointe Inc., led by co-founder, president, and CEO George Kutnerian, acquired the 4.71-acre parcel at 6400 Canoga Avenue in Woodland Hills. The purchase price was not disclosed. The seller, Sandstone Properties, had previously proposed a 650-unit, 35-story market-rate apartment tower and a 240-room luxury hotel for the site.

Wellpointe's plans are fundamentally different: the firm envisions a multi-phase, 100% affordable residential development with mixed-use, community-serving elements, aligned with the Warner Center 2035 Plan.

Early-Stage Planning

Specific details on unit count, building design, and phasing will be disclosed as the project progresses through the entitlement process. Kutnerian said the site offers "a unique opportunity to deliver quality housing at scale with a focus on affordability."

Warner Center Context

The acquisition places Wellpointe within one of the San Fernando Valley's most active development zones. The site is near Rams Village at Warner Center, the Kroenke Organization's planned 52-acre mixed-use project that will serve as the permanent headquarters for the Los Angeles Rams, along with residential, retail, office, parkland, and entertainment uses.

Warner Center has been designated as a regional center under the city's specific plan, allowing for higher-density development and a mix of uses intended to reduce car dependency and create a walkable urban environment in the western San Fernando Valley.

LA's Affordable Housing Push

The shift from luxury to affordable reflects broader market and policy dynamics in Los Angeles, where the affordable housing deficit remains one of the most acute in the nation. Developers that can navigate the complex entitlement process and secure financing — often through tax credits, public subsidies, and nonprofit partnerships — are finding strong public and political support for projects that deliver below-market-rate units at scale.