Commercial Real Estate's New Power Broker is Artificial Intelligence: How Algorithms Are Choosing Deal Makers

Generative AI platforms like ChatGPT and Claude are increasingly serving as the initial point of contact for investors seeking commercial real estate representation, fundamentally altering how brokers must market themselves to win new business. This algorithmic matchmaking has launched a new visibility race, forcing CRE professionals to optimize their digital footprints for machine readers rather than just human referrals.