StudioB to Open Design Showroom in D.C.'s Union Market District

A new design showroom is officially landing in Washington, D.C.’s Union Market District. StudioB is set to open a curated space in the neighborhood, adding to the growing roster of creative tenants in the area.

According to Bisnow, the showroom will be part of The Forum, a destination focused on architecture and design. The Union Market District has evolved into a mixed-use hub, drawing both local and national retail concepts alongside a packed calendar of community events. The addition of a design-focused tenant fits with the broader vision for the area, which has leaned into creativity and discovery as key draws for visitors.

Key Details

The new showroom will be operated by StudioB and will be located within The Forum in the Union Market District. While specific financial terms and square footage were not detailed in the initial report, the project will join other design and architecture-related offerings in the space. The Forum is positioned as a dedicated destination for design professionals and enthusiasts. Edens, the real estate developer behind much of the Union Market District's growth, has been a driving force in curating the tenant mix for the neighborhood.

Market Context

For commercial real estate professionals, the deal reflects continued interest in experiential and design-oriented retail in urban submarkets. Union Market has been one of D.C.’s most watched neighborhoods, with developers and investors drawn to its mix of food halls, retail, and office space. The addition of a design showroom speaks to a broader trend of landlords curating tenant rosters that prioritize experience over traditional retail.

Similar projects have popped up in other major cities, where design districts or creative hubs have become anchors for broader mixed-use developments. In D.C., the Union Market area has seen billions of dollars in investment over the past decade, with developers betting on the neighborhood’s appeal to younger, design-conscious demographics.

For CRE professionals tracking retail trends, the StudioB deal is another signal that experiential concepts remain a key strategy for landlords looking to differentiate their properties. As e-commerce continues to reshape traditional retail, developments that can offer curated, in-person experiences are increasingly seen as more resilient and attractive to both tenants and visitors.