Contributing author
Chairman and CEO, The Northstar Companies
Marty McDaniel, CHA, is Chairman and CEO of The Northstar Companies and a second-generation hotelier. His contributor biography describes experience in hotel and resort operations, development, renovations, turnarounds, multi-property leadership and owner/lender advisory. His contributed perspective focuses on the execution capacity behind hotel value-add strategies.
Contributor perspectives reflect their authors' views. Affiliations and source limitations are disclosed in the articles. Read our editorial standards.
A hotel can have a credible value-add thesis and still outrun the property's ability to execute it. Buyers should underwrite management bandwidth, sequencing and downtime alongside the renovation budget.