YouTube Creator Tools Company Spotter Inks 17K SF Midtown Lease with Thor Equities

According to Commercial Observer, Spotter — a platform that builds tools to help content creators publish on YouTube — has secured a 17,000-square-foot office lease at Thor Equities' 25 West 39th Street in Midtown Manhattan.

The Los Angeles-based company will take over the entire 14th floor of the 16-story property, which sits one block south of Bryant Park. The three-year agreement carries an asking rent of roughly $70 per square foot. Crain's New York Business first reported the transaction.

It remains unclear whether the arrangement marks a relocation from another New York location or establishes Spotter's first physical presence in the city. The company maintains its headquarters on the West Coast.

Key Details

Tenant (Lessee): Spotter, represented by Josh Berg of Newmark. Berg declined to comment on the deal.

Landlord (Lessor): Thor Equities, led by Joe Sitt. The firm was represented by Christopher Okada and Thomas Capuano of Okada & Company.

Property: 25 West 39th Street — a midblock, 16-story office building constructed in 1907. The structure originally housed the Engineering Society before being converted into office space in 1961.

Financial Terms: A three-year lease term with an asking rent of approximately $70 per square foot.

Ownership History: Thor Equities purchased the building in 2006 for $82 million, according to property records.

Timeline: The exact move-in date has not been disclosed. Once Spotter arrives, it will join existing office tenants at the property, including watch retailer Movado Group and the art collective Tin Drum.

Why It Matters

This lease highlights the continued demand from digital media and technology-adjacent firms for Midtown office space, even as the broader market navigates evolving workplace strategies. A three-year term is relatively short by traditional CRE standards, potentially reflecting a flexible approach from a company that may still be calibrating its New York footprint. The deal also reinforces the ongoing appeal of well-positioned Midtown buildings near transit hubs and landmarks like Bryant Park, where landlords can attract diverse tenant mixes ranging from retail brands to creative collectibles. For property owners, shorter lease structures can carry both opportunities and risks — they may allow for rent adjustments sooner, but also create more frequent rollover exposure.